20 November 2006 (Monday)
master control program
The other day, Julian spotted this commercial on TV:
I missed the very beginning, but a couple of seconds after I started watching, I shouted out: "TRON!" Gotta maintain the Child Of The Eighties street cred, right?
And then I stared at the screen, waiting to see what product was being advertised. (Remember: missed the beginning, and was watching this on an actual television so no helpful filenames.) When the logo for the Honda Civic came onto the screen, I grumbled, "Well, that was a clever commercial, but the Civic's target audience has no clue what Tron is." Those of us who know about Tron - and will appreciate the commercial - are way older than the demographic they're trying to sell to. Even I (at age almost-27) am at the very young tail end of people who know Tron...people in their 30s are more like it. And people in their 30s generally aren't buying Civics. The ones who are will do so even without the commercial; and Honda shouldn't be selling Civics to the rest of them when they could instead be pitching the Accord (or the Pilot something else more appropriately sized for families with 1.7 children).
All that said - I still like the commercial.
I remember Tron fondly, and the last time I checked, I own a Civic.
Yes, but you're doing a lousy job of following the logical progession of my argument.
okay, what am I missing? This commercial totally made no connections for me. And regardless of my claim to being "stuck at" 23 (for about 9+ yrs now) I am technically in my 30s. I guess I'm not a good enough child of the eighties. I'm also not their target audience... what on earth would I do with a Civic? Couldn't even fit my 1.7 (*10-10) children in it.
So your argument makes sense to me, I think.
Dag, I'm 36 and *hope* I can afford a civic in a couple of years....that what happens when the fast track to success is a multi-year residency, I s'pose. Just one more reminder how far behind schedule I am.
